radio analysis

BBC Radio 1, since it was set-up has always played chart music and popular music. The target audience for radio 1 is 15-29. The music that they play suites this target audience because people of this age are more involved with the style of music and are the main listeners. Chris Moyles, who is the host of Radio one's breakfast show is possibly the most popular figure of radio one and also suites the target audience. He suites the audience because his show consists of banter and many quiz shows such as 'Celebrity Rasberry' where a contestant calls in and tries to guess which celebrity is blowing a rasberry. This would suit the target audience because the game is silly and quite funny. Another reason why radio 1 is so successful is because they constantly have audience participation, like for example on the breakfast show they have a feature that has people text in their names and then their names are read out in a song called 'Barbara Streisand'. On there second day of the feature they had 15,000 people text in their names. Another reason why they have suited a huge audience is because they keep there news short with the news being broadcast roughly every half an hour in the daytime and two fifteen minute bulletins, one at 12.45 and another at 5.45. This is good because a lot of people prefer shorter news.Whereas on BBC radio 4 there main priority is news and its broadcast constantly throughout the day. Because of this they have lower listening figures and also a much older target audience.
    BBC 6 music, The target audience for Radio 6 is 22-55 year olds. They play many genres of music including: Indie, Classic rock, Punk, Jazz, Hip Hop and classic dance. These genres of music suit this target audience because these genres of music they were being brought up to in the 80's and 90's. Another reason why it reaches this target audience is that the DJ's who present on the show are all in there late thirties and onwards so the audience can relate to the presenters because they are of similar age andlisten to similar styles of music. Now though there have been loads of protests and a lot of interest has turned to other radio stations. An article by the independant said that they should switch off radio six because people dislike the DJ's and say there are better and more sophisticated radio stations. Also listening figures have dropped to just 1% of the population.
  BBC Radio 4 target audience is 45+. and you can tell that radio 4 would attract an older audience because it is a pure chat and news show which doesn't play any music. All of the presenters are over the age of 35 and this is the right age for the presenters because it fits in with the target audience. There audience includes men and women because they have a show called womens hour which is a womens chat show. They also have an hour radio show and two half an hour news shows and regular updates throughout the day. They have many one hour talk shows throughout the day so you can tell that they target their audience because their shows are long and very detailed.